Join us for a celebration, wine and philanthropy! Welcome to the  2nd Annual  Silicon Valley Wine Auction benefiting the Silicon Valley Education Foundation (SVEF). Produced by the Santa Cruz Mountains Winegrowers Association, the event will be held at Levi’s® Stadium, home of the San Francisco 49ers, on Saturday, April 16, 2016.  The multifaceted Silicon Valley Wine Auction kicks off with a Saturday grand tasting featuring over 50 vintners  and 150 wines from the Santa Cruz Mountains as well as a magnum auction and rare silent auction lots. The centerpiece of the Silicon Valley Wine Auction is the SOLD OUT wine pairing dinner  featuring rare and exclusive wines from notable vintners of the Santa Cruz Mountains. The reception preceding the wine pairing dinner will feature 20 wineries pouring library wines.

Grand Wine Tasting – Saturday, April 16, 12 to 4 pm

Levi’s® Stadium LEVI’s 501 CLUB

Guests are invited to sip, sample and bid! This  hour event offers tastings from 50+ Vintners from the Santa Cruz Mountains pouring over 150 wines, an abundance of edible delights and silent auction featuring over 200 wine lots.

Ticket Prices:

VIP Grand Tasting $125

12:00pm- 4:00pm
12pm entrance. Sip, sample and bid over looking the Stadium field! Taste from 50+ Vintners from the Santa Cruz Mountains and bid on over 200 wine lots in the silent auction. Early Bird pricing ends March 15. Rain or shine, all ticket sales are final.
General Admission Grand Tasting $95
1:00pm- 4:00pm
1pm entrance. Sip, sample and bid over looking the Stadium field! Taste from 50+ Vintners from the Santa Cruz Mountains and bid on over 200 wine lots in the silent auction. Early Bird pricing ends March 15. Rain or shine, all ticket sales are final.
Wine Pairing Dinner $550
Dinner begins at 5:30 pm
Enjoy Santa Cruz Mountains wines paired with a gourmet, multi-course meal.

2016 Participating Wineries

Levi's Stadium


The Silicon Valley Education Foundation was founded on the belief that a new kind of organization is needed – one with a different philosophy and approach to the challenges in legacy systems. A nonprofit resource and advocate for students and educators, SVEF is dedicated to putting all students on track for college and careers, focusing on the critical areas of science, technology, engineering, and math (STEM).





April Passports are out of stock online. Please purchase passports at the wineries for April Passport Day.

Passport Celebration Days to the Santa Cruz Mountains was introduced in 1993, by the Winegrowers of the Santa Cruz Mountains. Four times a year the winegrowing community of the Santa Cruz Mountains comes together to celebrate the generations of farmers, vintners and families that are the roots of the Santa Cruz Mountains wine region. Over the last 20 years the event has become a beloved tradition among wine lovers who enjoy wines produced by our legendary, artisan winemakers all within the idyllic Santa Cruz Mountains.
On the third Saturday of January, April, July and November, passport aficionados are welcomed into 50+ wineries throughout the Santa Cruz Mountains, each offering a unique winery experience. The possibilities are as varied as the wineries themselves and promise a fun, unforgettable day. Enjoy!

*Passport Guidelines:.

  • Passport Celebration Days are 4 times a year. The third Saturday of January, April, July and November.
  • Passport benefits are good for ONE VISIT to each participating winery up to 2 years. Wineries open on non-Passport days will accept Passports and stamp your Passport.
  • Wineries generally closed to the public are only open on Passport Days.
  • Use the map in the Passport as a rough guide only. Please make sure to read the directions for each individual winery. For a copy of the map, please click here.
  • At each winery you visit, a page of your Passport will be given a unique commemorative stamp.
  • Passports ordered online will be mailed one week prior to passport. Please make sure to purchase passports at least two weeks before event date in order for passports to arrive on time. Please make sure to provide shipping address. You can purchase passports at the wineries, but please call ahead to make sure they have some in stock.
  • You must have your Passport to have your tasting fee waived at each participating winery.
  • Not all participating wineries are open from 11am-5pm on Passport Days. Some have elected to modify their hours from 12pm to 5pm. We recommend that Passport guests call participating wineries for exact hours.
  • Many wineries have limited access and parking. Before hiring a stretch limousine or bus, call the wineries your propose to visit and make arrangements.
  • Passports are $45 online or can be purchased at any participating winery.

*Passport rules are subject to change without notice at the discretion of the Santa Cruz Mountains Winegrowers Association (SCMWA).  SCMWA’s Passport program offers invaluable information about participating wineries which include a map, booklet, and web content for easy navigation. It is up to the sole discretion of each participating winery to offer its own unique experience. 

For a list of participating Wineries click here. If you would like a digital copy of the Map, please click here


Celebrate Earth Day in the Vineyards on the Organic Wine Trail of The Santa Cruz Mountains

Tour the CCOF-Certified Organic Vineyards and Wine Taste at Alfaro Family Vineyards, Cooper-Garrod Estate Vineyards and Silver Mountain

CalWines.D2E2014.Logo.300x250Celebrate Earth Day and learn more about sustainable and organic practices in the vineyard while wine tasting at the wineries on the Organic Wine Trail of the Santa Cruz Mountains. We are honoring Earth Day (which is on the 22nd) on Passport Day on April 19.   Passports are available from the SCMWA on this website, as well as at the wineries on the wine trail.  April is recognized as Earth Month by California wineries.

The three wineries are showcasing their vineyards certified organic by the CCOF: Silver Mountain Vineyard along Summit Road between Los Gatos and Soquel, Cooper-Garrod Estate Vineyards in Saratoga, and Alfaro Family Vineyards in Corralitos. Visitors can learn more about growing organic winegrapes with self-guided or guided tours, enjoy the vineyards and coastal and mountain views, picnic and taste wine.  The wine trail route makes a nice day’s excursion, while learning about the extra steps vineyards and wineries take to adhere to organic standards.

The cost for the self-guided tour is only the tasting fee/policy set by each winery, from $5-$10; or is included as part of the Passport program for those with a Passport.  Guided tours with local transportation providers are also available, as are special package tours. Cooper-Garrod offers an Eco-Ride with a docent-led horseback ride through the Fremont-Older Open Space.

Visitors are encouraged to bring a picnic to enjoy in the vineyards, and can find picnic fare at the following nearby groceries:

  • Near Alfaro Family Vineyards: the Corralitos Market & Sausage Company, 569 Corralitos Rd., Watsonville – well-known for house-made sausages and sandwiches.
  • Near Silver Mountain: The Summit Store, 24197 Summit Rd., Los Gatos – sandwiches, sushi, salads and other picnic fare.
  • Cooper-Garrod Estate: Vienna Woods European Deli, 14567 Big Basin Way, Saratoga – sandwiches, salads, falafel, hummus, and more.

Check the website at for more information, including maps and directions; email to

About CCOF Certification.        

Each of these wineries on the Organic Wine Trail of the Santa Cruz Mountains has achieved organic certification for its vineyard by the CCOF (California Certified Organic Farmers). In addition to these three, several other vineyards in the Santa Cruz Mountains are certified organic by the CCOF, including the vineyards at Kathryn Kennedy, Big Basin, Storrs, and Portola Valley Vineyards. Santa Cruz-based CCOF promotes and supports organic food and agriculture through a rigorous organic certification program, and has over 2000 certified members.  CCOF Certification Services is accredited by the USDA National Organic Program.


For more information, check the group website at; email For more information on each winery, please visit the individual websites:

  • Silver Mountain, Silver Mountain Drive, off of Miller Cut-Off,
    near Summit Rd. and the Old San Jose-Soquel Rd., between Los Gatos and Soquel. 408-353-2278,,
  • Cooper-Garrod Estate Vineyards, 22645 Garrod Rd., Saratoga, CA 95070, 408-867-7116,

Executive Directors Message – September 2013

Dear Members,

As many of you know my husband and I are expecting our first child in late October. I will be going on maternity leave, part-time, beginning September 28. I will be working (remotely) from home until the baby arrives.  I will slowly be phasing back into a more active role beginning sometime in late December or early January. While I am able, I plan to remain engaged in strategic conversations so that our learning’s from this year can inform greater success in the next.  I have already been working with the Board to ensure consistent delivery of high quality service to our members, partners and customers during my absence.

Implementation and management of upcoming events including the Professional Wine Tasting and Premier Cruz will be handled by Heather Hazen who is currently working for Beauregard on a part-time basis. Heather has extensive wine industry experience from working in marketing and event management in the Napa Valley. In the last year she has relocated home to Santa Cruz, and we are thrilled to have her assistance during this time.

Office administration and event support will be handled by Guadalupe Sanchez and she will continue to report to myself as well as Dave and Heather. Guadalupe has been a huge asset to the Association and has demonstrated that she is a quick learner and effective multi-tasker (critical skills for us!). We have the utmost confidence that she will be able to take direction from Heather for event support and handle any calls or current projects in the office.

Dave will be accessible to all of us and has been provided an internal timeline for the completion of 2013 projects that are underway. He will also be meeting with Heather and Guadalupe every Friday to ensure things are going as planned.

I take my role and responsibility as Executive Director very seriously and manage the Association as if it was my own business, which as you all well know takes dedication and hard work. I have been advised to embrace and cherish this upcoming event, which I will, but I also feel a strong commitment to the Association and its continued growth and success. Thank you all for the support and opportunity, and I look forward to wonderful things for the Association in 2014.


Megan Metz

Executive Director



President’s Letter – September 2013

I would like to begin by thanking all of our members for supporting the Santa Cruz Mountains Winegrowers Association. Especially as we’ve been undergoing some substantial evolutions over the past year, working to build a foundation for sustained growth, your continued support and engagement has been critical. As we finish out 2013 and are getting to work bringing in perhaps one of our best harvests of all time, it is already time to begin planning for the next year ahead.

Before we move forward it is helpful to take a moment to reflect on the elements of change that the Association has experienced in 2013. After recruiting and hiring Megan Metz as our new Executive Director, the Board went to work developing a 5-year strategic plan to guide our efforts elevating the status of the Santa Cruz Mountains on the local, regional and national stage. Our goal is simply to have our region attain its well deserved status among the world’s premier wine producing regions.

With renewed focus and increased Board participation, along with Megan’s professional guidance, we have implemented a suite of internal operational and accounting improvements.  We also focused heavily on our promotional events, aiming to improve the experience for our customers and value for our members.  We made strategic decisions to invest in increased promotion and outreach to key wine industry opinion leaders in the trade and media.  Results from these efforts include recent articles in the Huffington Post, Wine Enthusiast, Connoisseurs Guide, Tasting Panel, San Jose Mercury News, San Francisco Chronicle, and the Sommelier Journal to name a few.

Looking forward we have much to be excited about. To begin with, we are hopeful our upcoming Professional Wine Tasting event (replacing the previously scheduled Wine Competition), will continue to build improved press and media exposure as we welcome a strong set of top flight professional tasters to experience our wines.

By now you all have received our announcement about the new SCMWA website. This updated website provides a fresh new online face for our region to the world. Currently receives almost 6,000 unique visits a month from folks wanting to learn more about the region. We expect our improvements in site function, efficiency, and information quality will help drive new customers to our tasting rooms and promotional events. We look forward to continual improvement in our website and social media engagement.

As a Board, we understand that there is a need for improvement in membership communications as well. Along with the new website, another major new initiative we are rolling out to address this need is a monthly digital newsletter, which will include information about Staff and Board activities, upcoming market events, Committee reports and opportunities. Currently planned newsletter topics include:

  • Internal and external calendar Items
  • Ongoing PR tour notices and media coverage
  • Social media/Google analytics
  • Committee report & opportunities
  • Access to SCMWA financial summaries and Board minutes
  • Local/Industry issue info/action

Please make sure that you contact Megan if you haven’t been receiving email notices from the SCMWA office.

In addition to these efforts we have an ambitious set of tasks planned for late fall including:

  1. Revisiting & Updating the Strategic Plan
  2. 2013 Event Review
  3. 2014 Calendar Discussion and Approval
  4. 2014 Membership Renewals
  5. Board of Directors Elections
  6. Ideas & Brainstorming Sessions:
    1. Increasing wine tourism
    2. Increasing trade and media visits

I am hopeful you find the information contained in this letter informative and useful. We have made significant strides in this past year and have much to be excited about for the coming one. I believe strongly that the best days are yet to come for the Santa Cruz Mountains wine region and I look forward to sharing those with you. As President, and speaking on behalf of the Board of Directors, our doors are always open. If you have any questions or concerns please feel free to contact any one of us.  Contact emails can be found on the new website under About Us.

Wishing us the best success in the wine industry,

Dave Moulton

President SCMWA


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